Day 1 of the Kickstarter launch was a bit like hosting a wedding: a lot of old friends to welcome, some new people to get to know, some dancing, a few tears of emotion and a couple of drunken uncles who needed managing at the end of the day.
Just like I’m new to design and manufacturing, I’m new to running a KickStater campaign. I’ve pledged a few things over the years (I’m a natural early-adopter) and enjoyed the results - if not the occasional yawning chasm of time as I wait for my Reward (about which more on this re VoxBox soon). But launching my own product was almost overwhelming.
After Day 1 I think I have now fully absorbed and understood the many really good YouTube and Kickstarter lessons that are available to newbies. And they are pretty sound. A successful KickStarter campaign is about: the product; the “story” behind the product and the leader/inventor; and the reach you, your product and your core supporters have to the wider public.
I have had a lot of pledges from friends and family, for which I am sincerely grateful. They were there for me in the three year run-up to the launch (with a lot of ribbing and mock eye-rolling, trust me) and they will be with me whatever the results of the campaign.
But it’s the new, unconnected supporters that are so energising. It can only be that they are responding to VoxBox itself and liking what they see and read. I’m sure many other product-developers have felt the same when deep in the weeds, trying to get their invention to launch date - “yes, but will people actually want this?” - and so when someone actually pledges it’s a total rush.
(BTW, I’m not immune to being slightly awed by people with pretty massive followings - [cough] Dawn French [cough] Charlie Condu [cough] - giving it some love. See below)
In the coming blogs, vlogs and updates I will cover: my background; the long design process what I’ve learned about materials, prototyping, mentors, testing; stumbles and missteps; manufacturing and samples; promotion; what VoxBox does to reverb and noise; pricing; and KickStater itself. And other stuff. And responding to questions.
And I’ll keep re-stating my mantra to you and myself: VoxBox is a good, durable, ingenious tool with genuine utility. Because it really is.